古尔曼：苹果考虑调整 App Store 以提高收入和利润率

IT之家

09/06

IT之家 9 月 6 日消息，据彭博社记者马克 · 古尔曼最新一期《Power On》时事通讯透露，苹果据称正在考虑对 App Store 进行一些调整，目标是进一步提高这一平台带来的收入。目前还不清楚苹果究竟计划对 App Store 做出哪些改变。古尔曼表示，苹果希望“想办法提高利润率，并从这一平台榨取更多持续性收入”，而这项工作主要由苹果新任 CEO 约翰 · 特努斯和现任服务业务...

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Store 进行一些调整，目标是进一步提高这一平台带来的收入。\n\n\n\n\n目前还不清楚苹果究竟计划对 App Store 做出哪些改变。古尔曼表示，苹果希望“想办法提高利润率，并从这一平台榨取更多持续性收入”，而这项工作主要由苹果新任 CEO 约翰 · 特努斯和现任服务业务...</p>\n\n<a href=\"https://tech.sina.cn/mobile/xp/2026-09-07/detail-iniqxiqn9844326.d.html?vt=4\">网页链接</a>\n\n</div>\n","source":"sina_tech","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>古尔曼：苹果考虑调整 App Store 以提高收入和利润率</title>\n<style 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href=\"https://tech.sina.cn/mobile/xp/2026-09-07/detail-iniqxiqn9844326.d.html?vt=4\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0545039389.USD","symbol_name":"BGF GLOBAL EQUITY INCOME \"A2\" ACC","start_time":0,"source_url":"https://tech.sina.cn/mobile/xp/2026-09-07/detail-iniqxiqn9844326.d.html?vt=4","article_id":"2665039800","we_media_id":null,"thumbnails":["https://k.sinaimg.cn/n/spider20260906/354/w739h415/20260906/db95-0557a1cdfb799581d73b21b3dcb15fb7.jpg/w120h90l50t133f.jpg"],"rights":{"source":"sina_tech","url":"https://tech.sina.cn/mobile/xp/2026-09-07/detail-iniqxiqn9844326.d.html?vt=4","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}.weibo_user{#sourceStyle#; margin-bottom: 0; display: inline-block;}.weibo_time{#sourceStyle#};","selectors":".module-article, article","filters":"header, 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margins.","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/4922f1c1d9454735928bd4a13dd3768b","symbols_score_info":{"CMAG":0.6,"TYLG":0.6,"JGRO":0.6,"SPTE":0.6,"AAPL":1.98,"AAPU":0.6,"IOSX":0.6,"FTEC":0.6,"APLY":0.6,"ROM":0.6,"AAPW":0.6,"AAPB":0.6,"AAPY":0.6,"ABFL":0.6,"SAAPLmain":0.6,"IXN":0.6,"XLK":0.6,"TTXU":0.6,"AAPE":0.6,"VT":0.6,"AAPD":0.6,"VGT":0.6,"MACW.SI":0.6,"METV":0.6,"AAPX":0.6},"content_text":"IT之家 9 月 6 日消息，据彭博社记者马克 · 古尔曼最新一期《Power On》时事通讯透露，苹果据称正在考虑对 App Store 进行一些调整，目标是进一步提高这一平台带来的收入。\n\n\n\n\n目前还不清楚苹果究竟计划对 App Store 做出哪些改变。古尔曼表示，苹果希望“想办法提高利润率，并从这一平台榨取更多持续性收入”，而这项工作主要由苹果新任 CEO 约翰 · 特努斯和现任服务业务高级副总裁埃迪 · 库伊推动。据称，这项计划也是苹果长期高管菲尔 · 席勒上周离职的原因之一。席勒在 2020 年卸任苹果全球营销高级副总裁一职后，转任苹果 Fellow（苹果院士），其职责之一就是负责 App Store。不过，席勒似乎并不赞成这一想法。古尔曼写道，席勒认为，这类举措只会进一步激怒开发者和政府部门。虽然公司内部并没有因此爆发什么严重冲突，但席勒显然不愿参与其中。苹果可以通过多种方式提高 App Store 的利润率。例如，苹果可以取消目前的人工应用审核流程。随着 AI 编程技术的发展，这套人工审核机制很可能成本高昂，而且效率并不算高。不过，进一步推动应用审核自动化恐怕不会受到用户欢迎，但从降低成本的角度来看，这无疑是一种可行的办法。苹果还可以提高开发者会员计划的收费。目前，苹果开发者计划的费用为每年 99 美元（IT之家注：现汇率约合 666.7 元人民币）。考虑到如今许多小型开发者为了开发应用，每月已经需要支付 200 美元（现汇率约合 1,347 元人民币）购买 Codex 和 Claude 等订阅服务，因此也有人认为，苹果完全可以提高开发者会员费用，而且开发者或许仍然会接受。此外，苹果还可以针对大型开发者推出基于流量的订阅收费模式，从而让这些开发者分担部分基础设施成本。最终苹果会采取哪些措施，目前还无法确定。究竟这些调整会发展成什么样，还需要时间才能揭晓。不过，这些潜在变化最终会是什么样子，确实值得关注。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":false,"editions":null,"column":"","sentiment":"0","news_tag":"policyRegulatory","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"}}}