Data compiled over the past 24 hours shows that on August 25, nine of the 11 major baijiu products tracked in the market saw price declines, with two holding steady. The sector faced notable downward pressure, and no products recorded any price increase.
On the declining side, Feitian Moutai fell 2 yuan, bringing its average terminal retail price to 1,775 yuan, marking a fifth consecutive session of modest declines. Premium Moutai dropped 2 yuan to 2,460 yuan, extending its pullback beyond ten days after a sharp eight-session rally in the first half of August, and is now entering a downward channel. Wuliangye Pu Wu Eighth Generation slipped 2 yuan to 808 yuan, settling into high-level consolidation following an earlier correction. Wuliangye 1618 declined 5 yuan to 821 yuan, with its price range clearly shifting downward. Qinghua Fen 20 fell 4 yuan to 392 yuan, failing to break through the 400-yuan threshold. Guojiao 1573 dropped 6 yuan to 879 yuan, retreating into range-bound adjustment. Yanghe Dream Blue M6+ eased 5 yuan to 615 yuan, halting a four-session winning streak and pulling back moderately from its monthly high. Gujing Gong Gu 20 slid 9 yuan to 548 yuan, ending four straight days of gains as correction pressure intensified. Xijiu Junpin lost 3 yuan to 629 yuan, retreating again after a brief recovery.
On the stable side, Qinghua Lang held its average terminal retail price at 692 yuan, remaining in a low range, while Shuijing Jiannanchun stayed steady at 406 yuan.
Overall, the combined terminal retail value of the 11 major products weakened significantly today, with most items experiencing varying degrees of pullback. If one bottle of each of the 11 products were bundled and sold together, the total price today would be 10,025 yuan, down 38 yuan from yesterday and hitting a 12-day low. Whether the 10,000-yuan threshold can hold in the coming sessions warrants close attention.
Daily pricing data is sourced from approximately 200 collection points distributed across major regions nationwide, including designated dealers, social distributors, e-commerce platforms, and retail outlets. The raw sampling data reflects actual terminal retail transaction prices from the past 24 hours, aiming to provide an objective, scientific, and fully traceable reference for the market prices of major baijiu products.
With the launch of the official i-Moutai platform selling Feitian Moutai at 1,499 yuan per bottle on New Year's Day (raised to 1,539 yuan on March 31 and further to 1,639 yuan on July 18), and Premium Moutai at 2,299 yuan per bottle starting January 9 (raised to 2,359 yuan on May 16), the magnetic pull of this new sales channel on the average terminal retail prices of both products is gradually becoming evident. Daily pricing follows a volume-weighted calculation rule, and verifiable prices from this channel have been incorporated into the terminal retail price calculations for both products.
In other key industry news, on August 24, the Hurun Research Institute released the 2026 China Brand List. A total of 26 liquor brands made the list, four fewer than last year. The combined brand value of the liquor sector reached 986 billion yuan, down 21% from 1.24 trillion yuan the previous year, ranking second among all sub-industries in the list. By brand, Kweichow Moutai led the liquor segment with a brand value of 700 billion yuan, ranking second overall. The top three liquor brands were Kweichow Moutai, Wuliangye Yibin Co.,Ltd., and Guojiao 1573. Notably, China Jingjiu appeared on the list for the first time as a new entrant.