From September 8th to 10th, Fullgoal Fund launched its "Fullgoal ETF Leopard Bus" offline pop-up experience at Shanghai's Century Link Plaza. Using the brand's ETF mascot, "Little Leopard," as the creative core, the event transformed the character into a "Leopard Bus" carrying ETF knowledge straight into a bustling commercial district. This initiative skillfully wove engaging financial education into daily life, offering investors an immersive ETF learning experience that was as interactive as it was enjoyable to explore.
This practice of bringing ETF education into an urban shopping center responds to a growing need for professional knowledge and accompanying services as the ETF market expands. With the domestic ETF market having surpassed 6 trillion yuan at its peak, investor educational needs are evolving from grasping fundamental concepts to understanding the nuanced differences between products. In this context, finding ways to help investors decipher ETF products and their unique characteristics in a more intuitive, relatable manner has become essential for deepening the reach of ETF education.
Integrating Scenes: Making ETF Education a Part of Everyday Life
At the heart of the "Leopard Bus" pop-up, the ETF education scene transformed by "Little Leopard" was a standout. Fullgoal Fund translated complex financial information into a clear "bus route map" displayed at the station. Each route corresponded to different ETFs and investment directions, helping participants instantly grasp the classifications and traits of various products. Around this central theme, the event featured interactive segments like rapid-fire Q&A and "E-Trade Now" games, complemented by themed Chinese tea, robot-crafted ice cream, and custom merchandise to enrich the overall experience.
Professional knowledge wasn't confined to display boards; it was integrated into hands-on activities—like a single pitch of a ball or answering a quick question—allowing attendees to deepen their understanding of ETF concepts within a relaxed, positive atmosphere. As of September 4, 2026, Fullgoal Fund has launched 94 non-currency ETFs, ranking among the industry's leaders in quantity, covering a wide array of categories including core broad-based indices, sector themes, cross-border, strategy, commodity, and fixed income. This event, through its routed and scene-based approach, made the content typically scattered across professional materials much more accessible and clear.
Long-Term Engagement: Expanding the Horizons of Investor Education
As the ETF market transitions from rapid growth to a phase of high-quality development, forms of expression that offer a strong sense of scene and participation are proving more effective than one-way knowledge dissemination in bridging the gap between professional content and ordinary investors. Indeed, the "Leopard Bus" pop-up, by using a city's commercial hub as its entry point, breaks down ETF knowledge into more intuitive, lighter-weight segments. This not only expands the methods of investor education delivery but also broadens the space where such services can reach the public.
In recent years, Fullgoal Fund has persistently advanced its investor education services through a coordinated online and offline approach. Online, the company actively engages with diverse content platforms, constructing a multi-tiered educational matrix that spans short videos, long-form videos, and podcasts based on the knowledge needs of different investors. On platforms like Douyin and Xiaohongshu, they have launched series such as "Essential Fund Holding Guide," "Understanding ETFs in 60 Seconds," "Bond Income Collector," "Chatting About Active Funds," "Can This Index Be Invested In?" and "Grasping Financial Hotspots in Seconds." These light-hearted, engaging short videos cover fundamental fund knowledge. They have also introduced the educational video "A Record of the A-Share Market" where senior strategy analysts guide investors through A-share market history to distill investment wisdom. Furthermore, Fullgoal Fund consistently updates its in-depth financial education program "Shared Wealth" as an audio series on podcasts like Xiaoyuzhou and Bilibili. Through a multi-platform, multi-format, and tiered online content strategy, Fullgoal Fund continuously transforms professional investment knowledge into educational support that is easier to understand, access, and digest.
On the offline front, Fullgoal Fund is dedicated to building a diverse investor service system centered around strategy accompaniment and content innovation. On one hand, they host strategic conferences like the "Fullgoal Forum," "Four Seasons Forum," and "Let's Invest Together," inviting industry experts and fund managers to discuss market trends, investment methodologies, and practical skills to guide investors through market complexities. On the other hand, the firm deepens its commitment to university-oriented education through initiatives such as the "Fullgoal Cup" Fund Simulation Investment Competition, the "Financial China" university-enterprise course, thematic research seminars, and fund knowledge contests. These efforts blend financial knowledge education with practical training, bringing investor services into campuses and closer to younger audiences, thereby continually expanding the scope and depth of investor education.
The "Fullgoal ETF Leopard Bus" pop-up represents a scene-based extension of these educational practices. By connecting ETF knowledge, interactive experiences, and urban life, Fullgoal Fund aims to help investors build foundational knowledge and risk awareness in a way that is easier to understand and participate in. Looking ahead, the company plans to explore more diverse and life-oriented investor education formats, ensuring the provision of sustained, needs-driven companionship services for investors.